- Sleepy John's Real Southern Grub
A Blues inspired fleet of food trucks serving the very best Southern Grub. - The challenge given to us was to find a way to creatively bridge the gap between Blues Music and the Food Service Industry. Our inspiration for this project came from lots of Blues listening as well as research into the spirit and culture surrounding traditional Blues music. Focusing on the nomadic nature of Blues and the roots of where it came from, we thought the perfect vessel for bridging the gap between food and blues was a food truck fleet. We then focused on finding a Blues icon for us to fixate upon and dedicate this project to. Through our research, we discovered 'Sleepy' John Estes; an ever-talented voice of early blues. Not only were his songs appropriate to the subject matter we were looking for; ie. a nomadic sort of nature, but he has an awesome name! Upon researching John himself we discovered he was from Tennessee, which to us screamed Southern Food and especially BBQ. From there, Sleepy John's fleet of Southern Cookin' food trucks was born!Collaboration between Drew Rios and Alex Garey.
- Initial drawings of the 'spirit' of Southern food and Blues.
- Take out box photos taken at a local BBQ joint, Nancy's BBQ. Props to them for letting us use their boxes!*Everything you see on the boxes was added by us later.
- Detail of the Pit Stop sticker on top of the to-go box. Each truck has it's own sticker to go atop the universal Sleepy John's to-go boxes as well as on the shirts.
- Sleepy John's staff shirts featuring a Pit Stop button.
- Sample of the Sleepy John's website featuring an article on the Blues Festival 'Easin Back to Memphis' honoring John and his 20 year anniversary of being inducted into the Blues Hall of Fame.
- Follow Sleepy John's on twitter! @SleepyJohns
- App is a WIP, currently featuring a truck finding system. We soon will have a contributable photo gallery, menus for all trucks updated daily, as well as a feed to see who's saying what about which truck and a personal Sleepy John's profile.
- Poster for the Blues Festival 'Easin Back to Memphis' featuring John Estes himself. This festival also doubles as a 'Fleet Meet' for our food trucks to come together in celebration of Blues. Brand to be expanded upon in a separate project.
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HYPR: Discover the Hype
HYPR (Hyper) is a service that tests, reviews,and rates upcoming and beta products.It creates hype by way of HYPR and customer reviews. HYPR suggests stores and places to purchase items to take advantage of special discounts offered by sponsors.
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The HYPR Website has several pages to browse and view the latest products. The HYPR iPhone app provide a home page of several items from each catagory on one page.User Interface Design, Web Design2012 -
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Black Spectacles is an online publication that offers a platform for rich discussion about design tools and techniques. We intend on launching a membership-based tutorial library to further support our mission.Graphic Design, Print Design, Branding2011 -
Type treatment and shirt design for Nike's athletic training division.Illustration, Typography2011 -
Facebook, meet ESPN.
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Sleepy John's Southern Grub
The challenge given to us was to find a way to creatively bridge the gap between Blues Music and the Food Service Industry. Our inspiration for this project came from lots of Blues listening as well as research into the spirit and culture surrounding traditional Blues music. Focusing on the nomadic nature of Blues and the roots of where it came from, we thought the perfect vessel for bridging the gap between food and blues was a food truck fleet. We then focused on finding a Blues icon for us to fixate upon and dedicate this project to. Through our research, we discovered 'Sleepy' John Estes; an ever-talented voice of early blues. Not only were his songs appropriate to the subject matter we were looking for; ie. a nomadic sort of nature, but he has an awesome name! Upon researching John himself we discovered he was from Tennessee, which to us screamed Southern Food and especially BBQ. From there, Sleepy John's fleet of Southern Cookin' food trucks was born!
Collaboration between Drew Rios and Alex Garey.
Collaboration between Drew Rios and Alex Garey.
Published on:
2011
Branding